Apply a new channel for members to engage with beyond loyalty points for transactions

Use in game coupon rewards to drive revenue from coupons earned in game

Add another fun element to their marketing

Thirsty Camel activated their game to help build customer loyalty, member acquisition and loyalty member revenue.

Objectives

Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.

A simple iframe was embedded into their mobile app and site to display the game.

Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.

The game encapsulated their brand and that of their suppliers, themed to Australian Football Rules to capture the excitement of the footy finals season.

The Activation

17.50 games played per user @ 5min dwell time per session

20% users converted to in-store purchases

Thirsty Camel was able to garner some very positive results from the Can Smash game campaign.

The Results

Thirsty Camel bottleshops, a leading Australian alcohol retailer, was looking to enhance the engagement of their loyalty members beyond traditional purchased based loyalty whilst keeping their brand front of mind.

We worked with Thirsty Camel to create an Australian Rules themed game, which captured their brand and that of their suppliers, generating some fantastic results.

Case Study | Thirsty Camel

Case Study of alcohol retailer and how they boosted loyalty, revenue and marketing with branded arcade games.

St Louis Blues were looking to add a new layer of engagement for their fans in app, aiming to engage loyal fans and the younger audience alike.

3 hyper-casual games created and embedded

Seamless click to play game on home screen

Housed within a new gaming section of their app

The Blues created their own branded games using PlaySpark's no code game creator and embedded them into their app within minutes.

How It Was Implemented

The Blues were able to garner some health play metrics from simple organic traffic within their app, validating their goals for in app games.

The St Louis Blues (NHL) worked with PlaySpark to engage their fans and create a new marketing avenue with gamification, through mobile games.

They were able to see some strong results with their games embedded within their app natively.

Case Study | St Louis Blues

The St Louis Blues worked with PlaySpark to engage their fans, drive new commercial revenue and create a new marketing avenue with gamification, through mobile games.

Case Study | St Louis Blues (NHL)

Drive engagement across their audiences via radio and web

Triple M were aiming to engage their audience in a fun way, whilst driving awareness and downloads of their LISTNR app.

Game branded to Triple M and LISTNR with Triple M commentary team as players

Game seamlessly embedded into their website in minutes

Users played to earn spot on leaderboard and rewarded for LISTNR ad interactions

A cricket themed game was built that embedded both Triple M and LISTNR brands into the gameplay, whilst using rewards and ad content to drive key objectives.

How Game Was Deployed

20% users converted to download LISTNR app

Triple M was able to hit and surpass their key objectives for the game.

Triple M, a leading radio station in Australia, utilised a branded game to drive audience engagement and awareness of their LISTNR and Triple M brands.

Triple M were able to garner more than 20,000 game plays and 7 minutes dwell time per session, delivering 2,000+ hours of awareness to their LISTNR app.

Case Study | Triple M/LISTNR

Case Study of how Triple M (LISTNR) used games to engage their audience across Australian summer of cricket.

Case Study | Triple M (LISTNR)

Elevate your marketing outcomes with branded mobile games and playable ads. Create, test and iterate for free and then enjoy low cost games that deliver amazing ROI.

Create your game for free today

PlaySpark has been used by a variety of client types from sports teams, media publishers, events and brands to power their engagement and marketing.

Read below how we powered some unique activations to drive better user acquisition, retention and revenue. 

Case Studies

Case Studies | PlaySpark

The Blues, a leading team in the NHL, integrated 3 branded mobile games into their app, driving more than 6,000 plays over 3 weeks.

St Louis Blues

The Brumbies, a top tier Super Rugby team in Australia, launched a fun dodge em runner game at one of their finals games. They garnered over 700 plays from their audience with an average of 8 plays per user.

ACT Brumbies

The Renegades, launched a branded games hub with over 50 games, with an average of 7 plays per user and up to 20mins dwell time.