Apply a new channel for members to engage with beyond loyalty points for transactions

Use in game coupon rewards to drive revenue from coupons earned in game

Add another fun element to their marketing

Thirsty Camel activated their game to achieve key objectives, which centred around loyalty, member acquisition and loyalty member revenue.

Objectives

Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.

A simple iframe was embedded into their mobile app and site to display the game.

Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.

The game encapsulated their brand and that of their suppliers, themed to Australian Football Rules to capture the excitement of the footy finals season.

The Activation

17.50 games played per user @ 5min dwell time per session

20% users converted to in-store purchases

Thirsty Camel was able to garner some very positive results from the Can Smash game campaign.

The Results

Thirsty Camel bottleshops, a leading Australian alcohol retailer, was looking to enhance the engagement of their loyalty members beyond traditional purchased based loyalty whilst keeping their brand front of mind.

We worked with Thirsty Camel to create an Australian Rules themed game, which captured their brand and that of their suppliers, generating some fantastic results.

Case Study | Thirsty Camel

Case Study of alcohol retailer and how they boosted loyalty, revenue and marketing with branded arcade games.

Elevate your marketing outcomes with branded mobile games and playable ads. Create, test and iterate for free and then enjoy low cost games that deliver amazing ROI.

Create your game for free today

PlaySpark has been used by a variety of client types from sports teams, media publishers, events and brands to power their engagement and marketing.

Read below how we powered some unique activations to drive better user acquisition, retention and revenue. 

Case Studies

Case Studies | PlaySpark

The Blues, a leading team in the NHL, integrated 3 branded mobile games into their app, driving more than 6,000 plays over 3 weeks.

St Louis Blues

The Brumbies, a top tier Super Rugby team in Australia, launched a fun dodge em runner game at one of their finals games. They garnered over 700 plays from their audience with an average of 8 plays per user.

ACT Brumbies

The Renegades, launched a branded games hub with over 50 games, with an average of 7 plays per user and up to 20mins dwell time.