Make A Game In 4 Taps.

Create amazing branded mini-games in minutes, for a fraction of the cost of game studios.

Amplify Your Audience Activation

PlaySpark is a no code white-label game creator that generates branded mobile games in minutes.

Customise your game and insert interactive ads and rewards to create an immersive marketing powerhouse for your brand.

No-Code, All Creative

Our intuitive game builder lets you focus on creativity, not complexity. Customize gameplay, visuals, and branding effortlessly.

Build loyalty and retention

Incentivise your audience with engaging games and drive up to 26% better conversion rates than traditional media.

Supercharge Revenue

Integrate marketing and advertising elements directly into your games. Offer redeemable in-game rewards, exclusive promotions, and product offers to increase revenue and drive customer action.

Level Up Your Brand

Today’s consumers expect more than traditional marketing—they crave interaction, entertainment, and rewards. This is where we come in.

Simple, No-Code Game Creation

PlaySpark’s intuitive drag-and-drop interface allows you to design custom games quickly, even without technical expertise.

Select from a library of ready-made templates tailored to different game styles (arcade, puzzle, strategy, multiplayer) or start from scratch.

Each game is fully customizable—add your branding, adjust gameplay mechanics, and fine-tune the user experience to align with your marketing objectives.

Seamless Brand Integration

Strengthen brand identity by embedding your logos, colors, and marketing messages into every element of the game.

From the game interface to the rewards structure, every aspect can be tailored to resonate with your audience.

Games can easily be integrated across your digital ecosystem, including websites, apps, and social media channels.

Dynamic In-Game Marketing

Unlike passive advertisements, PlaySpark lets you embed product offers, special promotions, and exclusive rewards directly into the game.

Players unlock these rewards by completing levels, achieving high scores, or reaching milestones—creating excitement and urgency around your offers.

Integrate in-game rewards with your own loyalty or offers system to create a seamless redemption process for your customers.

Real-Time Analytics & Insights

Track player behavior and campaign performance in real time. PlaySpark’s analytics dashboard provides detailed insights into how players interact with your game, including playtime, engagement rates, and in-game actions.

Use this data to continuously optimize your campaigns, adjusting game elements and rewards to increase effectiveness and ROI.

Simple, No-Code Game Creation

PlaySpark’s intuitive drag-and-drop interface allows you to design custom games quickly, even without technical expertise.

Select from a library of ready-made templates tailored to different game styles (arcade, puzzle, strategy, multiplayer) or start from scratch.

Each game is fully customizable—add your branding, adjust gameplay mechanics, and fine-tune the user experience to align with your marketing objectives.

Seamless Brand Integration

Strengthen brand identity by embedding your logos, colors, and marketing messages into every element of the game.

From the game interface to the rewards structure, every aspect can be tailored to resonate with your audience.

Games can easily be integrated across your digital ecosystem, including websites, apps, and social media channels.

Dynamic In-Game Marketing

Unlike passive advertisements, PlaySpark lets you embed product offers, special promotions, and exclusive rewards directly into the game.

Players unlock these rewards by completing levels, achieving high scores, or reaching milestones—creating excitement and urgency around your offers.

Integrate in-game rewards with your own loyalty or offers system to create a seamless redemption process for your customers.

Real-Time Analytics & Insights

Use this data to continuously optimize your campaigns, adjusting game elements and rewards to increase effectiveness and ROI.

Powerful engagement, low cost.

Rapid Deployment

Launch campaigns in minutes, not months. With PlaySpark’s no-code platform, you can quickly deploy gamified marketing experiences without relying on external developers or agencies.

Cost Effective

Mobile games with a games studio can fetch up to 100k per game, but with PlaySpark, you can achieve the same results at a fraction of the cost. Create, test, and iterate your games for free and only pay once you launch them.

Enhanced Customer Experience

Games have 700% higher conversion rates than standard ad formats and engage your customers in a meaningful way. We make your brand stand out and creating memorable experiences that drive loyalty and word-of-mouth marketing.

Brands We Have Gamified

Get Your Brand In The Game

Games have the power to amplify marketing in any sector. We give you the tools to do it.

Drive brand affinity, recall and revenue through games.

Brands

FMCG

Retail

Apparel

Food and Beverage

and many more..

Engage fans better, gather zero party data, drive sponsor ROI.

Sports Properties

Sports teams

Sports leagues

Sports apps

Sports media

Fan engagement

Create your own games wih your IP and earn advertising revenue.

Influencers/ Athletes

Athletes

Artists

Media personalities

Bloggers

What our clients say

Working with Luke and the Playspark team was an absolute breeze! They were super quick, easy to deal with, and we hardly had to lift a finger to build our dream game. Best of all, the results were even better than we expected. Highly recommend!

Rachel Brown

Thirsty Camel

PlaySpark gave our fans a fun new way to connect with the team in our recent season, and we look forward to how we can continue to build on the platform to engage with fans

Felicity George

Melbourne Renegades

We love that with PlaySpark we can connect with fans wherever they are, locally or internationally. PlaySpark provided our fans with a unique way to engage with the team and motivate them to help us understand more about what they want. We look forward to the partnership and what it can bring for Giants and baseball fans moving forwards.

Nathan Davison

Adelaide Giants

FAQs

PlaySpark is a platform that enables brands to create branded mobile games, playable ads, and gamification campaigns to engage their audience and drive user acquisition and retention.

It helps increase engagement through interactive games, boosts brand awareness, and offers a unique way to connect with audiences through gamified experiences. Use branded games to drive higher engagement, loyalty and boost sales and playable ads to acquire new customers in a fun and interactive way, compared to traditional ad formats.

You can create a range of branded games, from simple playable ads to more complex interactive games which include leaderboards, levels, power ups and more. We have a range of puzzle, arcade, action and other games suited to your target personas. These can be customized to align with your brands goals and campaigns.

PlaySpark offers a "Pay As You Go" option where you pay per game campaign or subscription models which provide varying levels of access to game campaigns and features at lower costs.

Yes, PlaySpark provides tools to seamlessly integrate games into your website, social channels, or apps, helping to keep users engaged and driving repeat visits. Games are embedded as a simple URL or iframe.

Through in-game advertising, product placements, and incentivized user actions, PlaySpark allows brands to monetize their games directly. It also provides opportunities to generate new revenue streams through branded content. Indirectly, embedded offers like coupons can help drive revenue through your e-commerce or physical stores.

A playable ad is an interactive advertisement that allows users to play a short version of a game. These ads typically offer a more engaging experience and result in better user interaction and higher conversion rates (up to 700%!) than standard video or banner ads.

Yes, PlaySpark’s pricing options include accessible plans for smaller brands or startups, allowing them to start with a low-risk, pay-per-campaign model before scaling up to more advanced packages as their needs grow. Games can be used for many use cases, including brands, e-commerce businesses, or even artists (influencers, artists, athletes) looking at new ways to engage and monetize their audiences.

PlaySpark provides tools and an intuitive control panel to guide users through game creation. We are on hand to assist you where you need as you build your game. Various levels of support are available depending on if you use a pay-per-campaign or subscription tier.

PlaySpark has been used by sports teams, media publishers, and brands like the St Louis Blues and Melbourne Renegades to increase engagement and dwell time through branded games, achieving thousands of game plays within weeks. We ran a campaign with Thirsty Camel, which generated over 42,000 plays, 5 minutes per session and 10,000 video views!

Create your game for free today

Elevate your marketing outcomes with branded mobile games and playable ads. Create, test and iterate for free and then enjoy low cost games that deliver amazing ROI.

We level up your brand marketing with white-labelled arcade games and playable ads.

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