Case study | Thirsty Camel
Thirsty Camel bottleshops, a leading Australian alcohol retailer, was looking to enhance the engagement of their loyalty members beyond traditional purchased based loyalty whilst keeping their brand front of mind.
We worked with Thirsty Camel to create an Australian Rules themed game, which captured their brand and that of their suppliers, generating some fantastic results.
Objectives
Thirsty Camel activated their game to achieve key objectives, which centred around loyalty, member acquisition and loyalty member revenue.
- Increase engagement with loyalty membersApply a new channel for members to engage with beyond loyalty points for transactions
- Drive more in store purchasesUse in game coupon rewards to drive revenue from coupons earned in game
- Keep brand front of mindBuild more brand recall and loyalty through in-game rewarded ad content like video and surveys
The Activation
Thirsty Camel created a branded mobile game which encapsulated their brand and that of their suppliers, themed to Australian Football Rules to capture the excitement of the footy finals season.
- Fun, simple to play and winThe game was designed to be suitable for the general consumer. Simple gameplay and achievable rewards.
- Embedded into the Thirsty Camel site and appA simple iframe was embedded the games into their mobile app and site.
- Rewards to optimise retentionUsers could earn rewards like loyalty member coupons, earned for achieving scores and other actions.
- Integrated into loyalty system and CRMWe integrated the game into Thirsty Camel loyalty CRM, for seamless user analytics and reward redemption & tracking
42,787
Games Played
2,383
Unique Users
17.95
Games Played Per User
5 Mins
Average Time Per Session
9,872
Video Views
2,802
Surveys Completed
760
Offers Claimed In-Game
$3,000
From Redeemed Coupons
The Results
Thirsty Camel was able to garner some very positive results from the Can Smash game campaign.
- 42,787 games playedAcross 30 days
- 2,383 unique users
- Average dwell time of 5min
- 9,872 video viewsRewarded videos watched in-game
- 760 offers redeemed$5 and $10 vouchers redeemed in game for game achievements